Ellis Bridals is a pioneer of premium British bridalwear, established in 1912 in London. The birth of Ellis came when on a bright January day in 1910 Ada walked down the aisle to marry Sam in the very first Ellis wedding dress. Demand grew as brides across England clamoured for an original Ellis creation. The brand grew through the years and in the 1960s Ada opened her central London Atelier. In turn, Ada's daughter Regine Ellis and her son James have become the co-creators of the legacy that continues to charm and enchant brides globally.